When we think of metal, we think of obvious applications like cars, airplanes and jewelry. What we don’t tend to think about are the countless ways in which metals are essential to our lives.…
When we think of metal, we think of obvious applications like cars, airplanes and jewelry. What we don’t tend to think about are the countless ways in which metals are essential to our lives.
Still, mining must evolve. Industry participants must innovate and employ new technology and processes to increase efficiency and deliver high returns. And, we must operate in an environmentally responsible way — not just by employing public-relations firms to devise clever slogans but by committing ourselves to projects and practices that are genuinely responsible.
Fortunately, with a modern approach to development and resource extraction, and better ways of communicating, this chasm in perception can be bridged and we can develop exciting projects that can be both responsible and profitable, all the while providing the essential ingredients needed for our technology-driven population.
Add to this the demand for metals coming from emerging economies. In countries such as China, a growing middle class is now experiencing first-time access to modern infrastructure that brings, for example, electricity for cleaner alternative transportation options such as EV bus or rail transportation.
A major component of a sustainable ethos is addressing regulatory, social and geo-political risk. A sustainable project needs to benefit the host community, with initiatives to promote local employment, improvements to the quality of life and environmental protection. If these components are integrated into project planning from the start, you also vastly increase the project’s long-term potential and overall chances of support and success.
This is how Pure Gold is contributing to the future legacy of mining. Creating opportunity to grow new resource production in a safe, sustainable environment and improve upon the industrial practices of the past. With this new investment, we are putting our words into action and setting the bar for projects to follow.
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